Broadway Market – by Jack Dawson

Ancestors, Legends & Time

Iced-down watermelon on a hot summer night at Broadway Market is a vivid memory for many

Jeanne Newby

When talking with most people who grew up in Webb City, if you ask what icon they think of most, you will often hear about Broadway Market.

It was a unique grocery store sitting on the southeast corner of Broadway and Roane streets. It started out as a fruit market that Lee Webb bought in 1948. He brought his twin sons, Jack and Gene, into the business. They had both served in World War II and had suffered severe injuries.

Lee did not stop there, as he contacted his daughter and son-in-law Jessie and Harvey Cooper, in Kansas City, and offered them to join the new family business. Harvey had a good job with General Motors making small planes, but he didn’t want to raise his sons in the big city, so they sold their home and moved sight unseen to Webb City. They were a bit disheartened to see the “shed” that Jessie’s father had purchased. They bought a home on First Street between Pennsylvania and Ball Streets just a block and a half from the “shed.”

Lee had plans for his new business, and with family behind him there was no limit to the growth of Broadway Market. Adding a butcher shop to the store was a big success. Selling Lee Webb’s special chili was the best move ever. On the days the chili was made, everyone who stepped into the store and smelled the chili bought a brick, and most of the city had chili for supper that evening.

The Kneeland family once told me that when they came home from California for a visit they would buy about 10 pounds of brick chili, freeze it and wrap it in several layers of newspaper for the trip back to California. They said they would have to unwrap it at the state borders of Arizona and California to show the border patrol what they had.

Walt James said he was recruited in 1948 to learn the butcher business. He recalls that the business was known as the fruit stand by most customers. The “shed” was likely just a family nickname. James recalls that the concrete block building was built around the old frame building while business continued. They never closed during construction.

Not to be just a butcher, James was trained to stock shelves and sack groceries. Jessie taught him to be a cashier, and he drove the delivery truck. Home delivery was another service supplied by the Broadway Market.

Jack Webb’s daughter, Debbie Webb Lounis, remembers market employees would take an order on the phone, gather the groceries and deliver them in an old panel truck right to the door. Her favorite “Jessie’s boy,” as each young man was referred to, was Willie “Squiggs” Waggoner. She said he would pick her up on his shoulders (at age 6) and carry her around the store. She said he had a wonderful sense of humor, and everyone loved his jokes. Sadly, Willie died at the age of 17 in a car accident.

James said he would drive the delivery truck to Smith’s Ice & Fuel in the West End and purchase three 300-pound blocks of ice to cool down the watermelon tanks. About 30 or 40 watermelons, would sit in that ice overnight and be ice cold for selling the next day.

James recalled that since the market sat on famous Route 66 many out-of-town folks would drive by and see the fresh fruit on display outside during the summer months. “One hot summer evening, two beautiful women in a convertible stopped to buy a watermelon,” he said. “The car had a California license plate, and the women were wearing shorts and halter tops. I just knew they were movie stars so I hurriedly offered my service. They purchased a 30-pound cold watermelon (for 90 cents), handed me $1.50, told me to keep the change and asked me to cut the melon in halves. They sat on the curb, ate only the heart of each melon half, returned to their car and headed east. I thought they must me extremely rich to spend that much money and eat only a small portion of the melon!”

Dave Troop remembered each evening stocking the bottled pop machine and the big watermelon tank, icing them down for the night. He also recalled when they finally had to start putting up chicken wire on the market’s front porch to secure the produce at night from being carried away.

Another memory of Walt James was of an elderly lady who lived west of the market but would walk three blocks farther east of the Broadway Market to shop at Safeway. One evening, she stopped in Broadway Market to complain to Mr. Webb that he was asking 15 cents for a can of Campbell’s Tomato Soup while Safeway’s price was only 13 cents. Mr. Webb answered her complaint with, “Why don’t you buy your soup at Safeway?” The lady snapped back that Safeway was “out of it.” To which Mr. Webb replied, “Well, when we are out of it, we also sell it for 13 cents!” Mrs. Webb was at the checkout counter and had to stifle her laughter. James said, he wasn’t sure the elderly lady ever got the joke.

Marty Blankenship remembered the Webb men would plug a perfect watermelon for a customer, and if they weren’t pleased, they would take their sharp knife and cut a triangle from another until they found the perfect watermelon for the right person. The watermelon would be so cold, it would hurt your front teeth when you took that first bite… but it was so good on a hot summer night.

Marti also recalled that one night when she and her mother were walking home from the Civic Theater past Broadway Market, they noticed a (still cold) discarded watermelon. Marty said, “When we arrived home, my mother said, ‘Waggie (Marti’s dad, Walter), there is a perfectly good watermelon behind the Broadway Market, and I want you to go up there and bring it home.’ Anyone who knew my saint of a dad knew he was out in the car with it backing out of the driveway before she ever got to the words ‘bring it home.’ Anything that was her heart’s desire was his mission in life. And I never have eaten such a delicious ‘lifted’ watermelon. My family probably deprived some local chickens or pigs from a luscious feast. We just recycled that watermelon before the farmers got it.”

More wonderful memories of the Broadway Market to follow!

Jeanne’s new book, “The Zinc City, Webb City, Missouri” is now available at Webb City Chamber Office.

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Jeanne Newby

A lot of us appreciate the Bradbury Bishop Fountain, but Jeanne actually worked behind the counter making sodas while she was in high school. She knows everything about Webb City and is a member of the Webb City R-7 School Board.